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CLIENT: Restaurant Opportunities Center of New York (ROC-NY) |
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Founded in 2001, the Restaurant Opportunities Center of New York (ROC-NY) works to improve conditions for restaurant workers and to raise public recognition of the worker's contributions to the life of New York City. |
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GOALS |
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- Provide advice and assistance in communicating ROC-NY's agenda through media relations.
- Make ROC-NY's work and the conditions facing restaurant workers visible through media advocacy and story placement.
- Promote the restaurant Colors, New York's first cooperative restaurant, which ROC-NY helped create.
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ACTIONS |
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- Promoted reports on the restaurant industry and its shortcomings as related to worker's lives.
- Publicized lawsuits against restaurants that violate worker rights.
- Staged press conference for launch of Colors restaurant, which attracted the New York Times, CNN, National Public Radio, all the local network television affiliates, and international reporters.
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RESULTS |
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- Successfully branded ROC-NY as the leading advocacy group for restaurant workers in New York.
- Obtained media coverage of ROC-NY's advocacy campaigns and reports on conditions in restaurants.
- Placed a New York Times feature on the successful settlement of a lawsuit against the Smith and Wollensky Group, resulting in a group of workers garnering over $150,000 in back pay and overtime.
- Global media coverage of Colors, the worker owned restaurant that ROC-NY helped establish.
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