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CLIENT: Environmental Justice for All: Tour ’06 |
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This national coalition aimed to highlight the devastating impact of toxic contamination on the poor and people of color via three simultaneous bus tours in September 2006. |
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GOALS |
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- Draw media coverage to the bus tours and to the struggles of communities across the United States plagued by environmental racism and injustice.
- Develop a national movement to empower community advocates and force the federal government to develop regulations that protect poor communities and communities of color from toxic contamination.
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ACTIONS |
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- Develop national media materials, media messages, and media strategy for the Tour.
- Identify and reach out to journalists to obtain coverage of the Tour and of campaigns for environmental justice around the US.
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RESULTS |
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- Helped develop key messages for tour spokespeople.
- Consulted with community organizers around the country to help develop media-friendly events.
- Facilitated local print, television, and radio coverage at tour stop cities and towns.
- Placed two columns about environmental racism and the Environmental Justice Tour with New York Times columnist Bob Herbert.
- Placed tour spokespeople on radio across the nation, including National Public Radio, Pacifica, and Air America stations.
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